The Department of Tourism (DOT) said local and foreign visitors in the Central Visayas region reached 6.9 million in 2017, up 17.13 percent from 2016.
The agency also noted the record beat its target of 6.3 million.
DOT said the strong tourism performance in the Central Visayas was buoyed by active movement of Filipinos travelling to different destinations across the Philippines.
Domestic tourists dominated the tourism industry in the province, posting 4 million locals visiting Cebu, Bohol, Negros Oriental, and Siquijor.
The top ten tourism markets recorded by DOT Region VII were Korea with 895,776 tourists; China with a volume of 429,306; Japan with 408,566; and US with 219,796.
The department also recorded a total of 71,739 visitors from Taiwan; Australia with 71,724; Germany with 58 432; France with 50,257; UK with 49,484; and Canada with 43,084 registered tourists.
The increase of direct international commercial and chartered flights to this region has also driven this surge in the tourism industry, DOT said.
Aside from massive promotions, the implementation of the Tourism Road Infrastructure Projects has also contributed to visitors coming in, due to greater access to tourist sites in the region.