Israel ramps up tourism campaign to lure more Filipino tourists

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Israel’s Ministry of Tourism is ramping up its vision to encourage more Filipinos to travel to the Holy Land after seeing a 61-percent increase in last year’s visitors from the Philippines.

It has launched recently a two-city roadshow in Manila and Cebu aimed at tapping new markets in a networking type involving more than 100 travel agents.

“Israel is an emerging destination for the Filipino traveler and tourist arrivals have been growing from the Philippines to Israel over the last two years. We wanted to tap new markets, so we decided to conduct roadshows in Manila and Cebu,” said Hassan Madah, director of Israel’s Ministry of Tourism in India and the Philippines.

Madah also revealed that the ministry is in talks with a Philippine-based airline company to have a direct flight going to Israel.

“Hopefully by the end of the year,” he said.

Data from the Department of Tourism showed that Israel hit a 61 percent growth last year to 23,500 Filipinos visiting the country.

Meanwhile, over 17, 000 Israelis were also recorded to have traveled to the Philippines in 2017.

Madah is expecting that Israel could receive about 30, 000 Filipino travelers this year.

Those present in Manila roadshow were Israel’s Ambassador to the Philippines Effie Ben Matityau and celebrity speaker Maricel Laxa-Pangilinan who recently joined the Jerusalem Marathon.

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